rating: +21+x

Item #: SCP-3532

Object Class: Keter

Special Containment Procedures: Foundation webcrawlers are to monitor popular social media platforms for activity from SCP-3532. Any activity is to be recorded, scanned for cognitohazards, and archived. Foundation personnel are forbidden interaction with social media accounts associated with SCP-3532 unless given explicit orders otherwise. In accordance with Procedure 24-Lehonot, information damaging to the public image of SCP-3532 is to be produced wherever and whenever applicable. In the event that Procedure 24-Lehonot were to be rendered ineffective, all platforms hosting active SCP-3532 accounts are to be taken offline or otherwise rendered inaccessible until containment can be reestablished.

Description: SCP-3532 is believed to be an entity previously worshipped as a deity at an indeterminate point in the past. Recovered documentation1 suggests SCP-3532 currently resides in an extra-spatial plane and can interact with standard reality through forms of long distance communication. Currently, SCP-3532 is known to the public as ███████ █████████, a popular social media advertiser and influencer. SCP-3532 currently prioritizes the growth of its cult-like following, known as "The Miraculous Church Gang"2, using its social media presence to do so. SCP-3532 has displayed a basic understanding of the creation of cognitohazardous imagery, and will often include cognitohazardous elements in its posts online. Testing has shown that the cognitohazards employed by SCP-3532 do not force the observer to perform an action, but instead act as a strong suggestion to do so. Further testing indicates that a negative perception of SCP-3532 can counteract the cognitohazardous effects.3

SCP-3532 was discovered on 1/19/18, when several mp4 files containing level 2 cognitohazarous patterns were detected by Foundation webcrawlers. The files were uploaded to the Instagram and Twitter social platforms by accounts belonging to SCP-3532, and featured the entity advertising products from [REDACTED], as well as GOI-3532-1 branded merchandise. The cognitohazards found in the files would compel viewers to both purchase the featured products and follow the several social media accounts of SCP-3532. At the time of discovery, there were no other viewable posts on either accounts.

Investigations into SCP-3532 owned accounts revealed a number of deleted posts made prior to 1/19/18, with the earliest being dated 11/28/17. Said posts differ from the more recent posts and indicate a lack of understanding on how social media operates. In these posts SCP-3532 appears to beg for followers on its accounts and ponders why other users have more followers on their accounts.

The sudden shift in post coherency coincides with SCP-3532 acquiring representation from social media managing company ████ Marketing4 on 1/3/18. It is assumed SCP-3532 utilized cognitohazards similar to those found in its posts to acquire representation. Upon receiving representation, most of the posts uploaded to SCP-3532 accounts were made by GOI-3532-2 employee Mark █████5.

As of 4/5/18, SCP-3532 has secured advertising deals with ██ major brands. It does not appear that SCP-3532 used its cognitohazardous effects to secure these deals, rather it seems that these companies reached out to SCP-3532 on their own accord due to the entity's popularity.

Addendum A: On 13/5/18, a detachment of MTF Phi-1 ("Hostile Takeover") infiltrated the main offices of GOI-3532-2 in order to acquire documentation concerning SCP-3532. A notable document acquired in the raid was a pdf file of GOI-3532-2's contract with SCP-3532.6 Cross referencing Recovered Document 3532 24a with other recovered contracts shows a number of deviations, such as the term "client" being replaced with "Miraculous Being" and "manager" with "Miraculous High Priest". Other notable aspects include a clause stating the contract can only be altered by SCP-3532 and no other persons, as well as a separate clause stating GOI-3532-2 reserves the right to retract representation for clients deemed unprofitable or harmful to the image of the company7. Due to the concern that SCP-3532 could easily influence other companies in a similar manner, Procedure 24-Lehonot was drafted in order to suppress the entity's influence. Procedure approved on 20/5/18.

Addendum B: On 21/5/18, Procedure 24-Lehonot was enacted. A detachment of MTF Phi-1 was tasked with replacing key members of GOI-3532-2 upper management with Foundation agents in order to gain control of the company. Once the company was successfully under Foundation influence, POI-3532-1 was replaced by Dr. Jeffery Burr. Dr. Burr then attempted to alter the social media persona of SCP-3532 to one that would be seen as undesirable.

All further attempts to persuade SCP-3532 into altering its persona failed. It was determined that SCP-3532 could only be influenced by someone it perceived as having a better understanding of social media. In order to successfully alter the online persona of SCP-3532, Site-72 authorized the use of social media accounts belonging to SCP-3331-Alpha to contact SCP-3532. Dr. Burr was instructed to contact SCP-3532 posing as SCP-3331-Alpha and alter the entity's perceptions of current social trends.

Following the dialogue, SCP-3532 instructed Dr. Burr to follow the advice from the SCP-3331-Alpha account regarding the social media accounts, to which Dr. Burr complied. Within two months, the number of visitors to SCP-3532 run accounts had dropped by 95%. At this point, GOI-3532-2 retracted its representation of SCP-3532 in accordance with the company's contract. SCP-3532 attempted to contact other social media managing companies seeking representation but to no avail. On 7/18/18, SCP-3532 made one final post to all of its accounts, reading "i just wanted followers againn" before deleting the accounts shortly after. No new accounts or posts or have been observed since.
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